Blogs

This is where I share thoughts, experiences, and practical insights from my work as a communications consultant supporting charities and purpose-led organisations. From hands-on tips and lessons learned to honest reflections on freelance life, these posts are all rooted in one belief: important work deserves to be heard.

You’ll find ideas to help strengthen charity communications, make messaging clearer and more confident, and support organisations to share their impact with care and purpose.

Is Facebook dead for VCSE organisations?
Kelly Hodgson Kelly Hodgson

Is Facebook dead for VCSE organisations?

Facebook has been declared dead more times than I can remember, but for many VCSE organisations it remains an important way to reach their communities. With Meta introducing new paid features and social media behaviour changing too, what does this mean for organisations already working with limited time and resources? I’ve taken a closer look at the changes and what they could mean for how we use Facebook and measure its value.

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“AI is taking our jobs.” Is it though?
Kelly Hodgson Kelly Hodgson

“AI is taking our jobs.” Is it though?

Am I worried about AI taking my job as a communications consultant? Not really. I’m more interested in what happens when we make people feel they need to hide their AI use, and what that means for transparency, trust and responsible use across VCSE organisations.

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Six Months Freelance: Five Things I've Learned
Kelly Hodgson Kelly Hodgson

Six Months Freelance: Five Things I've Learned

Six months ago, I took the leap into freelance charity communications consultancy.

Since then, I've worked with incredible purpose-led organisations, delivered training, developed communications strategies and learned more than I expected about running a business.

But the biggest lessons haven't just been about clients, income or growth. They've been about boundaries, confidence, staying curious and remembering that the best part of this work will always be the people.

Six months in, here are five things I've learned.

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I Quit Stability to Freelance for Charities — Here’s How It’s Going
Kelly Hodgson Kelly Hodgson

I Quit Stability to Freelance for Charities — Here’s How It’s Going

Four months after leaving a stable role to freelance in the charity sector, I’m reflecting on the reality of self-employment — the uncertainty, imposter syndrome, unexpected opportunities and lessons in self-trust along the way. From navigating pricing conversations and finding the right clients, to rediscovering creativity, community and a more sustainable way of working, this is an honest look at what freelancing has really been like so far.

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