A catch-up with an old colleague sparked an unexpected realisation: sociology never really left my career. In this reflective piece, I explore how studying people, power and collective behaviour quietly shaped my approach to charity communications — from storytelling and authenticity to media narratives, trust and community. Turns out sociology didn’t disappear after university; it just put on a lanyard and started working in the charity sector.

What can Mr Bean possibly teach us about good communication? More than you might think. Watching the cartoon with my children, it struck me how little he says, yet how clearly his message lands. In a sector where messaging can easily become overcomplicated, there’s something powerful in that simplicity. This piece explores what charities can learn from saying less, showing more, and focusing on what really matters.

Most communication strategies don’t fail because of a lack of ideas, they fail because they’re not built for real life.

In this blog, I explore the gap between knowing what you should be doing and actually doing it, and why so many strategies end up sitting in folders instead of driving action. If you’re a charity or purpose-led organisation working with limited time and resources, this is about getting clear, being realistic, and creating an approach that actually works for you.

A weekend of doubt, a shift in mindset, and a week full of unexpected wins; an honest reflection on the ups and downs of going it alone, and the power of being kinder to yourself along the way.

After watching a documentary exploring the rise of the “manosphere”, I found myself reflecting on the power of communications. These voices aren’t hidden away in obscure corners of the internet anymore; they’re reaching millions. In that context, the role of the voluntary sector in sharing authentic stories of compassion, community and real change feels more important than ever.

One month in as a charity communications freelancer, and I’m still keen as mustard. This short blog shares my top tips for getting started, and introduces some brilliant people who’ve supported me along the way.

Clarity in communications doesn’t come from doing more, it comes from creating space to think. In this personal reflection, I explore why purpose-led organisations often struggle to be heard, and how a clear, realistic communication strategy can help bring focus, confidence and impact, even when capacity is limited.

Three days into freelance life, I’m already learning a lot about letting go of old habits, balancing delivery with building a business, and trusting myself to set the pace. This short reflection captures what’s surprised me most so far, and why this new chapter already feels right.